Top 10 Most Popular Shoe Brands

When it comes to shoes, everyone looks for something different. Some people look at materials; others want fit and comfort. However, shoes have become more than just leather or plastic. Today, they’re a fashion statement. There are so many 'high-tech' features for shoes these days – to the point that some shoes seem more like gadgets than footwear. Just like other fashion trendsetters, the top brands are always competing to outdo one another and design a shoe that meets consumer needs.

The competition is fierce, and it’s sometimes hard to spot who’s on top of the game by observing the brands on the streets. Some high-end, high-quality shoes can cost an arm and a leg. So, to give you an idea of what’s out there, here’s a list of the top 10 shoe brands.

10. Bostonian

Bostonian shoes for men

This one is more favored by the older generation, rather than teenagers, Bostonian is a popular, world-famous brand. With its own niche in the industry, this shoe company focuses on crafting affordable, comfortable designer shoes.

9. Puma


Puma SE is more commonly known as PUMA. It’s a world-renowned German multinational corporation whose niche is athletic footwear and casual footwear. The firm was founded in 1924 by Adolf and Rudolf Dassler, under the name Gebruder Dassler Schuhfabrik. In 2007, Puma was bought out by Kering, a French group.

8. Johnston & Murphy

Johnston & Murphy stylish mens shoes

Johnston & Murphy is a famous American shoe brand. It’s best known for marketing, sourcing, distributing, and designing formal footwear and apparel for men. William Dudley, William A. Murphy, and James Johnston founded the company in 1850 in Newark, New Jersey. It’s now headquartered in Nashville, Tennessee. The company has marketed and sold shoes in over 90 countries.

7. Reebok

reebok sneakers are perfect for workout

Established in the 1958, this popular Enlish brand is a leader in sportswear and shoes. In 1895, the grandfather of Reebok’s founders, J. W. Foster, established an eponymous shoe company that developed the athletic world’s first track spikes. Adidas took over Reebok in 2005.

6. Berluti

berluti mens shoes

Renowned as one of the single most popular Italian shoemakers, Berluti was founded by Alessandro Berluti in 1895. Initially established in Marche, Italy, its headquarters are now in Paris, France. Not only do you get a quality shoe from LVMH conglomerate; you also get a unique finishing touch. Their shoes are often made from alligator, kangaroo, or calfskin leather.

5. Converse

teenagers in the US like Converse shoes

For the younger generation and younger adults, one popular shoe brand stands out: Converse. This brand, founded in 1908 by Marquis Mills Converse in Malden, Massachusetts, has become an American icon. In 2003, the company was bought out by Nike. The brand has dominated the market for over half a century.

4. Testoni

Testoni classic shoes for men

This brand was launched in Italy and popular among the business class. It is a formal shoe, hand-crafted in genuine leather. Testoni shoes are suitable for both informal and official occasions, and their brand ambassadors are insanely popular.

3. Jordan

Air Jordan men's basketball shoes

Most commonly known as Air Jordan, this American athletic apparel brand is owned by the one and only Michael Jordan. It was established in 1984, and in 1985 the shoes became available to consumers. While the original designer for these shoes was Michael himself, Nike took it upon themselves to introduce new designers including Peter Moore, Tinker Hatfield, and Bruce Kilgore.

2. Adidas

adidas sport shoes

Specializing in sports shoes, apparel, and accessories, Adidas AG is a German multinational company. Based in Bavaria, it was founded by Adolf Dassler in 1948. It’s now the largest sportswear company in Europe and the second-largest in the world. It has an estimated annual of $23 billion.

1. Nike

girl wears nike shoes and sporting apparel

Nike is number one on our list, and hands-down the single most popular shoewear brand out there. This American multinational company specializes in the manufacturing, development, and design of footwear. The company also produces apparel that has become just as popular as their shoes. Based in Oregon, it was founded in 1964 by Phil Knight and Bill Bowerman. Nike’s annual revenue is estimated to be almost $26 billion. One of their other niches is sports equipment, of which they are among the world’s biggest manufacturers.

Shoewear has evolved over the centuries, and so have the brands associated with it. Whether they are known by name or a logo, the shoe brands on our list are surprisingly popular and shouldn't be overlooked. They all share the same goal to provide quality footwear to consumers and maintain high standards in their work.

About the Author

Sergey Karpenko

Sergey Karpenko is a co-founder of and an online shopping expert.

E-commerce evolves at a rapid pace. Mobile shopping, AR, AI, and big data are transforming the way we shop online. Sergey will keep you up to date with all the current technologies that are enhancing global e-commerce.

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